Early on, it was clear to me that if I was going to build a successful business, it was going to be about building relationships. I figured out that relationships were built in business on the golf course, and that’s when golf started becoming such an important part of my culture, even though I had never golfed before. I had never been an athlete.
I never played anything, not even miniature golf. But I started with lessons at a local driving range with a golf pro. Then I started to play in these golf outings and saw the kind of relationship-building that it allowed me to do. I started to get competitive, and I took more lessons. I was introduced to an L.P.G.A. pro, and she started giving me lessons and I got better. The next thing I knew, I said: “You know what? I need to bring her in to teach my management team because I can’t be the only one out playing golf with people. First of all, I’ve got a lot to do, and I need other people to build that skill set.” So it became part of our culture that my management team took up golf.